Background of the study

Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, 2008). Furthermore, pricing strategy is a pivotal component of an organization’s management f...

BACKGROUND OF THE STUDY

The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marketing research is now a vital activity in both large and small businesses, allowing them to avoid making decisions without it (Sultan 2012).

Marketing research is a continuous process of acqu...

 Background to the Study

Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to advertise such items (Akanbi et al, 2011).

Advertising is a key medium in a capitalist system where the customers' actions decide what the sellers will sell. Advertising, on the other h...

Background Of The Study

The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information technology and its advantages. In the emergence of e-commerce, credit cards have long been represented by electronic means of payment, credit cards in shopping malls. Many hotels and other places and i...

BACKGROUND OF THE STUDY

Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynamics with the pricing strategy of the business.

Whereas cost can be analyzed using information from within the firm prices cannot just be determined by onl...

BACKGROUND STUDY

In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an informed person's or group's mind (Haghshenas et al, 2013).

Communication may be defined as the process through which information is given and comprehended cooperatively by two or mo...

INTRODUCTION
Nestle Food Plc, case study of my project topic is well known for it vendor selection and rating. The study of purchasing and supply management can not be complete without proper selection of vendor and rating of their performance.The progressive manufacturing industries realizing the contribution of supplies department of profit, have this department to make the selection of supplier in order to maintain company’s own competitivenes...

BACKGROUND OF THE STUDY

According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In essence, marketing is a consumer-oriented philosophy or way of doing business; companies that are consu...

Background Of The Study

Work-related stress is an increasing concern across the globe, affecting not just individuals' health and well-being, but also the business itself. Most work positions have factors that might induce stress in the individual. Stress not only affects individuals, but it also has an influence on their relationships with family, friends, and coworkers. It also has an influence on several aspects of society, such as socializat...

BACKGROUND TO THE STUDY

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well- recognized brands make shopping easier. Brand promotion has advantages for branders as well as customers. A go...

Background Of The Study

Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc (Amadi, 2020).

Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement i...

BACKGROUND OF THE STUDY

The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes.  Among these changes are those that occurred in the food and beverage industry.

In this industry, some of the major raw materials formally used in the production of drinks like wheat, malt barley and yeast were banned from being imported.  Consequently, the taste and quality of been which are produced with...

Background Of The Study

Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc.

Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement is intro0duce into i...

Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, 2008). Furthermore, pricing strategy is a pivotal component of an organization’s management focus that can elevate or deter a company’s pe...

BACKGROUND OF THE STUDY

As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed.

According to Olakunori (2003), it observed that starting point of our study of information and information revolution.  The information explosion aided by computer, the mass media and...

Background of the Study

Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a significant difference between advertising and advertisement.

Advertisement is the message itself while advertising is a powerful communicati...

Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses the social media in particular make it very easy to capture the targeted market. The study helps the advertisers to understand the benefits of online advertising. The purpose of the study is the effect...

Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on the improvement of their pricing. The questionnaires was structured on two sections. Section o...

ABSTRACT:- This study was carried out to examine impact of product quality on customer retention in manufacturing companies in Nigeria using ANAMMCO manufacturing company, Enugu State. Specifically, the study examined  the relationship between product reliability and customer retention. The study also examine the relationship between product durability and customer retention. The study further examine the relationship between product confo...

ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is undertaken to understand how effective consumers can patronize a product by enhancing sales volume of a company when sales promotions on. Using star lager beer and Guinness extra smooth in Abia metropolis as a study of this research project, the rese...

 BACKGROUND OF THE STUDY

Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done only if the public have full knowledge of the product or service is aimed at customers” Advertising can also be a...

BACKGROUND OF THE STUDY

The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is called for (Uche, 2006). Acknowledgement of how buyers behave in the purchase of goods and services, either as consumers or producers of good and services, is very important to marketers aimed w...

ABSTRACT:- Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a method of increasing product appeal - a study of life bear in the south east cannot be overemphasized. The results of this study will be recommended to the Nigerian brewery company and will be used to...

EXCERPT FROM THE STUDY

Generally, businesses say that advertising provides a public service because it gives them information about  their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all know that advertising does more than merely inform, its job  is to  sell. It is not objective or neutral and successful adverts skillfully engage the mind of the consumer and motivate...

EXCERPT FROM THE STUDY

E-commerce is referred to as electronic commerce. It means the electronic media and the internet for dealing with goods and services. E-Commerce entails a company accessing the internet as well as IT, such as the electronic data interchange (EDI). E-commerce concerns an internet vendor's website, trading goods or services to the user directly from the platform. The gateway uses a wireless purchase cart or a purchase basket to pay by credit card, debit card...

EXCERPT FROM THE STUDY

The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage which is only possible through raising consumer awareness. Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different compositi...

EXCERPT FROM THE STUDY

Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's per...

EXCERPT FROM THE STUDY

In our present capitalist society whose economics depends on the exchange of goods and services complaints, competitive advertising of products and business powers the “engine of our economy, fostering economic growth and creating jobs in many industries”, Bran (1982). Many practice and behavior exist in our competitive market where the taste of consumers plays a vital role in the designing, pricing production and promotion of g...

EXCERPT FROM THE STUDY

Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a particular manufacturer or distributor. Consumers may evaluate the identical product differently depending on how it is branded. Consumers learn about brands through past experiences with the product and i...

EXCERPT FROM THE STUDY

Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small businesses. Researchers agreed that the benefits of Internet marketing could help small firms become more competitive, yet one of the controversial and under-researched issues was measuring the actual imp...

BACKGROUND OF THE STUDY
Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors to be, poor managerial skill, small capital, wasteful s...

EXCERPT FROM THE STUDY

Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like sales promotion, sales campaign media advertising and point of purchase displays on a continues basis, there is the need to study the behaviour and belief of a people before directing any advertising...

EXCERPT FROM THE STUDY

Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is geared to sell a product, service or an idea similar as well as diverse opinions are found about the concept of advertisement. Largely researchers agree that advertisement is a non-personal communication and that advertisement is the non-personal communication of information usually paid for to persuasive customers in nature about service, products...

EXCERPT FROM THE STUDY

A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisement is that it provide avenue where you can easily interact with the prospective client, answering any question or concern they may have about your product or service. Advertising is important so that...

EXCERPT FROM THE STUDY

Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is to focus on critical questions, improve research, assist in discussion of issues, and promote the legitimacy of marketing as an organisational and academic field (Gundlach, 2007, p.243; Huh, 2016). The...

EXCERPT FROM THE STUDY

The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase globally, it is obvious that there are growing emphases on quality improvement and cost reduction in order to achieve customer satisfaction and enhancing organizational  value. Some companies ha...

EXCERPT FROM THE STUDY

Advertising is one of the four components of the marketing mix, which includes product, price, location, and promotion. Advertising is a promotional tactic that is used to raise product awareness in the minds of customers in order to prompt them to make a purchase choice. Marketers utilize it as a means of communication. Advertising has an impact on people's opinions, behaviors, and lifestyles. It's one of the means via which the manuf...

EXCERPT FROM THE STUDY

Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. A survey carried out in 2009 on world internet usage and population statistics reveals that 26.6% of the total world population are internet users, showing a growth rate of 399.3% in the last d...

EXCERPT OF THE STUDY

A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Company’s website directs one straight to other informative links and websites. PepsiCo’s websites on th...

EXCERPT OF THE STUDY

The concept of social capital existed ever since small communities formed and humans interacted with the expectation of reciprocation and trust. However, the term in its present form and associated meanings was popularized amongst others by Bourdieu, Coleman and Putnam. There are many possible representations of social capital. Broadly social capital can be seen in terms of five dimensions: first, networks-lateral associations that vary in densi...

EXCERPT FROM THE STUDY

KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employed to make kit goods acceptable by consumers through adequate creation of awareness. For a company to be effective in the market place, it must employ promotional strategies that will enable it to create more products awareness and public acceptance of such products. This therefore means that something extra, which must arouse interest should be add...

EXCERPT FROM THE STUDY

Öndoğan (2016) examined catering sector and importance of marketing costs in this sector. He opined that the controllable marketing costs combined with the uncontrollable ones have consequential aftermath effects on the competitiveness. It is an indispensable necessity for the companies to calculate the variable and the fixed marketing costs as well as the controllable and the uncontrollable marketing costs right at the beginnin...

EXCERPT FROM THE STUDY

Eliaz & Spiegler (2008) on their own, presented a model of competitive marketing based on the notion that consumers are boundedly rational, and that firms use marketing tactics in an attempt to influence consumers’ decision process. The standard model of consumer behaviour, they claimed, assumes that consumers apply well-defined preferences to perfectly perceive set of available alternatives. They retained assumption that consum...

EXCERPT FROM THE STUDY

E-Payment systems refer to the automated processes of exchanging monetary value among parties in business transactions and transmitting this value over the ICT networks (Nnaka, 2009 as cited in (Ayo and Ukpere, 2012). In the Nigeria, e-payment is effecting payment from one end to another end through the medium of the computer without manual intervention beyond inputting payment data, it is the ability to pay the suppliers, vendors and staff sa...

EXCERPT FROM THE STUDY

Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as they target the consumer market. How the consumer places the value of the product within their mind, has quite a bit to do with the product packaging strategy in use (Ampuero & Vila, 2016). Since...

EXCERPT FROM THE STUDY

Traditional marketing considers “product” as anything which  can be  offer  in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing clear relevant information can increase the attractiveness of their products. Technology improvements give possibilities  for  decreasing  the  cost of searching, collecting, and dis...

EXCERPT FROM THE STUDY

Service quality has received considerable interest and debate in the research literature. Parasuraman et al. (2019) have defined perceived service quality as ‘the discrepancy between what the customer feels that a service provider should offer and his or her perception of what the service firm actually offers’. Service quality may be defined as the extent to which a service meets customers’ needs or expectations (Lewis and Mitchell, 1990). Di...

EXCERPT FROM THE STUDY

Advertising as a promotional or communicational tool  is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It is a subset of promotional mix which is one of the 4p’s in the marketing mix. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of...

EXCERPT FROM THE STUDY

Advertising gives a beautiful picture of a particular product so as to gain more and more consumers and popularity in the market but as the entire world is moving on the path of development and advancement beauty products advertising cannot remain stagnant on a particular point so the future of advertising in coming years is the happening topic of the day. Historically advertisements were not treated something very common but it was a choice o...

ABSTRACT

This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analyzed with the simple percentage method of analysis while the hypothese...

ABSTRACT

This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used in an organization. The study also,  identify the requirements for effective market segmentation. Furthermore,the study   establish the bases of segmenting a answer market.als...

ABSTRACT

This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive GSM SMS adverts is disturbing; due to the unending...

ABSTRACT

This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  The researcher purposively selected one hundred and thirty-seven (137) traders in Ogbongonogo Market Asaba, Delta State. Data was presented and analyzed using frequency and tables. Findings...

STATEMENT OF THE PROBLEM

The marketing strategies being used by (MTN Nigeria) is been challenged by myriads of problems which includes poor network services, drop calls, loading of vouchers and checking of balance problems in the billing system, resulting to the increase in customer complaints, challenges posed by competitors and the general down turn in the economy.

Consequently, evaluating the marketing strategies of  (MTN Nigeria) in which informat...

ABSTRACT

The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of of GoTv walk-in centers in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of 77 responses were received and...

ABSTRACT

The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings from the study revealed that since brands started broadcasting their fast moving consumer products on television and radio stations, sales, patronage and repeated patronage has increased. Fin...

ABSTRACT

In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea in the mind of the target market. Once a company has decided which segments to enter, it must decide on its differentiation and positioning strategy, a company can differentiate its offering b...

ABSTRACT

Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertakings and also determines the continued existence of the firm in the business landscape. Brand equity as a measure of the health of the brand can be used for marketing decision making. Positive b...

ABSTRACT

The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of indomie instant noodles in Babcock Universi...

ABSTRACT

This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria using Rite Food Limited, Lagos State as a case study. Specifically, the study  determined the extent to which the Twitter ban affected the brand awareness of Rite Foods Limited, to ascertain the effects of the Twitter ban on the sales of products of Rite Foods Limited, and to investigate the mean...

EXCERPT FROM THE STUDY

In this study, our focus was to examine the attitude of consumers towards public utilities  using power holding company Enugu office as a case study. The study specifically was aimed at the ideas, attitude and consumers view about PHC at Enugu metropolis.  To determine the extend to which service of PHC is demanded compared to other public utilities. To find out the impression consumer have about the price of organizat...

EXCERPT FROM THE STUDY

1. It was discovered that the management of  the company gives advertising the importance it deserves as a promotional mix in the marketing of its product.
2. Advertising as a promotional mix is a huge task because of the characteristic involved; the researcher found out that though the company&nbs...

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ABSTRACT

This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services.   extent to which or applied in the banking sectors.  effectiveness and efficiency of marketing concept application to banking industry.   solving problem based on findin...

ABSTRACT

This study titled the effect of covid-19 on product sales and marketing aims to find out the impact of covid-19 pandemic on product sales and marketing. The study adopted the survey research design and randomly enrolled participants in the study. A total of 120 responses were validated from the enrolled participants where all respondent are active sellers in the Ugbogologo Market Asaba Delta state.

The findings revealed that Price...

ABSTRACT

In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting  an overview of advertisement and consumer purchase behavior. The study also determine the relationship between Feel good advertisement and consumer purchase behavior. Lastly, the study find out if feel...

ABSTRACT

The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept. Therefore, this paper describes the evolution,...

ABSTRACT

This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of personal selling in the marketing of their products. The mai...

Background Of The Study

The emergence of advanced technologies has led to increased competition between business as each tries to utilize the latter to bolster the employees' productivity and the general performance of the firm (Chen, and Chiang, 2012). As a result, technology has become a critical backbone of organizational operations and a core driver of organizations’ innovations and competitiveness. According to Iansiti, and Lakhani(20...

INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the pro...

BACKGROUND OF THE STUDY

A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of attention as the primary focus of this endeavor. The emphasis was placed on trade, and if this objective was accomplished, businesses could rest assured that they would continue to operate. It goe...

BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or since the dawn of time. That was the era of bartering. When small manufacturers began to make their items in huge quantities in anticipation of future customers, marketing began to take off. The pri...

BACKGROUND OF THE STUDY        

In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Haque, Khatibi, and Rahman (2019), these advantages include supporting managers in decision making and providing marketing research with a theoretical foundation from which to analyse customers in...

BACKGROUND OF THE STUDY

The evolution of technology is inextricably linked to the growth of digital marketing. One of the first significant occurrences took place in 1971, when Ray Tomlinson sent the very first email. The technology that he developed at the time established the foundation for individuals to transmit and receive data using a variety of equipment ( Amy, 2022). The year 1990 is often regarded as the beginning of digital marketing since...

BACKGROND OF THE STUDY

It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for companies doing business in Nigeria: small, medium, and big (Aaker ,2022). Nevertheless, the parameters of project costs, capital, number of workers, sales volume, yearly company turnover, and financ...

BACKGROUND OF THE STUDY

Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that were available for purchase. In this respect, customers were made aware of a wide range of goods and were asked to choose the one that would provide them with the highest possible level of pleas...

Background to the Study

Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the country to build its own software. This will provide her a platform for global competitiveness and promote the development, prosperity, and stability in every area of her economy.

In...

BACKGROUND OF THE STUDY

The process of moving raw materials and completed commodities from the site of production to the point of purchase is one of the responsibilities of logistics management. Before being utilised in the production process or offered for sale to the consumer, both the raw materials and the finished items are stored in the warehouse. If it is effectively managed, distribution costs will be reduced, but this will not necessarily come at the price...

​​​​​​​BACKGROUND OF THE STUDY

New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully operating their day-to-day business, companies of all sizes—no matter how big or how small—need the ability to analyze data and make good use of the information at...

​​​​​​Background of the study

Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al., 2021). As a result, there were not many local alternatives available, and those that did exist could not compete with the imported items in terms of quality; hence, many people opted to...

Background of the Study

The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable portion of the economy. This is due to the significant position and role played by small and medium-sized businesses. But despite the fact that SMEs have been given recognized status and alternative marke...

Background Of The Study

According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make informed decisions on whether or not to venture in a certain market to launch a product, re package it or even shelf it. Although many studies have been done on consumer behavior (Kotler, 2001) there...

BACKGROUND OF THE STUDY

Since the conclusion of the civil war, the Nigerian economy has been very volatile. Following the conversion of the Nigerian Pound to Naira in 1973, fixed exchange rates were established for both the Pound sterling and the US Dollar at £0.5833 and US 1.5200 to N1.00, respectively. This has wreaked havoc on the Nigerian economy, as the exchange rate of the Naira to both the US dollar and the British pound sterling has been recorded, and...

BACKGROUND OF THE STUDY

The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teeth, as well as improve or modify the body's complexion. Cosmetics include cosmetic preparations (such as make-up, perfume, skin cream, and nail polish) as well as grooming aids (soap, shampoo, and...

​​​​​​​Background to the Study

The industry of information technology (IT) is one that is currently undergoing rapid development and transformation. The Internet is one of the most recent innovations that has radically changed our perspective on many forms of media and communication. The Internet has emerged as a significant platform for business-related activities (Hoffman and Novak, 2019). The Internet is a highly...

Background Of The Study

Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highly interactive and customized experience. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. E...

​​​​​​​Background of the study

According to Mati and Puh (2016) and Sahota (2019), the emergence of natural cosmetic products is seen not only as a means to satisfy consumers' need for healthy, environmentally friendly, and ethical beliefs but also as a means to promote the overall cosmetics industry to develop in a manner that is sustainable. The majority of locally produced creams are derived from plant-based components, which are obtained via...

​​​​​​​BACKGROUND OF THE STUDY

It's no secret that social media has taken over many aspects of modern life. As previously said, social networking has expanded at an exponential rate in the last decade. To say the sector has grown exponentially is an understatement; it has entirely transformed the society we live in (Alsubagh, 2015). While there are several social media platforms, Facebook, Twitter, and, more lately, Instagram and Pinterest have...

Background Of The Study

In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-generated content (Voramontri & Klieb, 2019). The vast majority of social media and computer-mediated communication occurs on social networking sites. According to Statista (2019), social network s...

​​​​​​Background of the study

Climate is the average of the weather conditions at a particular point on the Earth. Typically, climate is expressed in terms of expected temperature, rainfall and wind conditions based on historical observations (Harvey,2000). “Climate change” is a change in either the average climate or climate variability that persists over an extended period. The Earth’s climate has always changed. C...

​​​​​​​BACKGROUND OF THE STUDY

It's no secret that social media has taken over many parts of modern life. As previously said, social networking has risen dramatically in the last decade in particular. To say that the sector has exploded is an understatement; it has profoundly transformed the world in which we live (Alsubagh, 2015). While there are several social media platforms, Facebook, Twitter, and, more lately, Instagram and Pinterest, have...

BACKGROUND OF THE STUDY

Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thriving in a competitive market climate. Aremu and Lawal (2012) define strategy as an organization-wide pattern of resource allocation decisions. This includes both desired objectives and ideas on acceptab...

BACKGROUND OF THE STUDY

These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one another and share information thanks to the internet, which is a network made up of computers located all over the world. Several different internet platforms are responsible for facilitating this link....

ABSTRACT

This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non-business use.

The trend toward producer proliferation on in the market has culminated...

ABSTRACT

This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.

The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.

This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.

The following hypotheses were stated in ot...

THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA

ABSTRACT

The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic. As the topic implies, the marketing concept is a philosophy that holds that...

ABSTRACT

This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated.  The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the dealer, retailers and end users of Hero Lager Beer. In determining the sample size, the researcher purposively selected 120 r...

ABSTRACT

This study was carried out on the effect of advertising on the sales of toothpaste using Unilever Nigeria Plc Benin branch as case study. To achieve this, three significant research objectives were formulated.  The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of all the staff of  Unilever Nigeria Plc Benin branch. In determining the sample size, the researcher conveni...

STATEMENT OF THE PROBLEM

In this present time of poor economy situation of the country, there has been a persistence race of poor variance on the cost of a product, which mostly was due to the lack of control.  The primary motive of a firm is to set a standard on its product inorder to achieve its goal and objectives.  Thus, the need for the satisfaction parameter to be enjoy by the society at large is that, any company that makes profit must be ab...