TOPICS

ABSTRACT

This study was carried out to investigate the influence of Celebrities’ Dressing Styles on Students’ Choice of Clothing and Socialization in tertiary institutions in Kaduna state, Nigeria. Four objectives, four research question and four null hypotheses were formulated as well as review of relevant literatures to the study. The study was a survey research design having Five thousand and thirty students as the target population while five hundred and three studen...

ABSTRACT

This study was carried out to determine the influence of business education skills in promoting Small and Medium Scale Enterprises (SMEs) in North-Western Geopolitical Zone of Nigeria. The study had five specific objectives which aimed at determining: how book-keeping/accounting skills influence the success of SMEs, the ways through which marketing skills influence the success of SMEs, how office technology and management skills influence the survival of SM...

ABSTRACT

This research was designed to investigate the influence of broken homes on students’ academic performance in secondary schools in Oredo Local Government Area of Edo State. The study aimed at finding the extent to which broken homes influenced the performance of student in schools. A case study design was used which combined qualitative and quantitative techniques of data collection and analysis. However, the study was more incline to...

ABSTRACT

The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Uyo L.G.A. AkwaIbom state. that use noodles regularly aged between 26 – 30 years, which is the age bracket of rigorous...

ABSTRACT

A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the present study is to examine the effects of advertisement on consumer behavior on college students (N = 60).In addition to this consumer purchasing behavior towards toothpaste brands wre also checked our. T...

Abstract

Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn fro...

Abstract

The study assessed the influence of abortion stigma, behaviour pattern and distress tolerance on substance use amongst adolescents. In determining the influence of of abortion stigma, behaviour pattern and distress tolerance on substance use amongst adolescents, four (4) scales were used namely; Abortion stigma Scale by Shellenberg, KM, Levandowski, B., Hessini, L. (2014), Type A behaviour scale by (Omoluabi, 1997), Distress tolerance scale by Simon and Gah...

ABSTRACT

This research work evaluates the Impact of Taxation on Inequality in Nigeria from (1987-2017). From our finding we found out that taxation does not have a statistical significant effect on inequality in Nigeria. Taxation is one of the most important and easy source of revenue to any government as the government possesses inherent power to impose taxes and levies. Inequality can be reduced in Nigeria if the government will take a special look at the rural ar...

ABSTRACT

The INEC, as an instrument of processing democratic ideals and structures, is hopefully, expected to be a truly independent body that personifies the ideals of transparency, impartiality, accountability and responsiveness. This worldwide trend known as democratization has made the issue of election a crucial political imperative. Nigeria's experience with electoral politics has over the years been characterized by high incidence of electoral malaise...