TOPICS

Background Of The Study

Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, Twitter and In...

BACKGROUND OF THE  STUDY

Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...

Background to the Study

A lot of similarities exist in the definitions of language. From another angle, there are highly technical usages of the word “language” reflecting the way the term has been...

Background Of The Study

Advertising has been characterized as a powerful communication force as well as a critical marketing instrument that aids in the sale of products and services, as well as images and ideas according to Anyanwu (2000). Advertising...

 Background to the Study

Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...

BACKGROUND OF STUDY

Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...

Background to the Study

The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...

Background Of The Study

The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...

Background To The Study

Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...

Background to the Study
The government of Nigeria, like others in different parts of the world, has legislative powers to impose on its citizens, any form of tax and at whatever rate it deems appropriate (Federal Inland Revenue Service 2010). Accordin...

BACKGROUND OF THE STUDY

Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA...

The government of Nigeria, like others in different parts of the world, has legislative powers to impose on its citizens, any form of tax and at whatever rate it deems appropriate (Federal Inland Revenue Service 2010). According to Acti, & Abigail (2014).  tax can be defined as...

Background Of The Study

Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...

1. 1. Background Of The Study

Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...

Background Of The Study

Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...

BACKGROUND OF THE STUDY

Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...

BACKGROUND OF THE STUDY

The broadcast media have been considered an important public domain in the use, promotion and maintenance of language in line with the sociolinguistic nature and dictates of their host communities (Silentman, 1995; Davi...

Background of the Study

Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...

All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...

Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses t...

 BACKGROUND OF THE STUDY

Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...

EXCERPT FROM THE STUDY

Based on the finding of this study, the following conclusions were made:

1. Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
2. Attracting more customers through p...

EXCERPT FROM THE STUDY

In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of adv...

EXCERPT FROM THE STUDY

Generally, businesses say that advertising provides a public service because it gives them information about  their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all...

EXCERPT FROM THE STUDY

The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...

BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...

EXCERPT FROM THE STUDY

Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...

EXCERPT FROM THE STUDY

Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is geared to sell a product, service or an idea similar as well as diverse opinions are found about the concept of advertisement. Largely researchers agre...

EXCERPT FROM THE STUDY

A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisem...

EXCERPT FROM THE STUDY

Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...

EXCERPT FROM THE STUDY

The purpose of the advertiser is to identify the reasons behind the consumer's behavior in order to identify the most effective advertising message or to remove barriers to communication. Along with the psychological approach, due to the contr...

BACKGROUND OF THE STUDY

Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...

EXCERPT FROM THE STUDY

While goals offer direction and progression; targets act as a performance indicator tool. From each individual’s contribution organizations are able to note its advancement, position and eventually its success. McKenna and Beech (2014),...

EXCERPT FROM THE STUDY

Advertising gives a beautiful picture of a particular product so as to gain more and more consumers and popularity in the market but as the entire world is moving on the path of development and advancement beauty products advertising cannot remain...

Abstract

World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stan...

ABSTRACT

Tourism as an agent of development, leads to a lot of benefit’s, Nigeria as a country richly endowed with a wide range of cultural and natural resource’s relative to other nation‟s in Africa and on a global level, most of which are...

ABSTRACT

This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research...

ABSTRACT

This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria using Rite Food Limited, Lagos State as a case study. Specifically, the study  determined the ext...

ABSTRACT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit makin...

EXCERPT FROM THE STUDY

1. It was discovered that the management of  the company gives advertising the importance it deserves as a promotional mix in the marketing&nb...

ABSTRACT

In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting  a...

ABSTRACT

In this study, our focus was to carryout  a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on t...

ABSTRACT

The trend of wholesale commercialization of media outfits has given rise to programming of events that do not necessarily hold much value for the viewing public. Trado-medical practitioners in Nigeria appear to be keying into this development i...

Background of the Study

It is well known that corruption has a negative influence on countries all around the world. Corruption is likely the most significant impediment preventing the world's developing or least developed countries' (LDCs) soci...

​​​​​​​BACKGROUND OF THE STUDY

The French newspaper La Presse was the first to publish paid advertisements within its pages in June of 1836. This innovation enabled the publication to decrease its price, expand its readership, and increase its profitability; subsequent...

BACKGROUND TO THE STUDY

One cannot deny the significant influence that radio and television campaigns have had on the cultism that exists in Nigeria. Instead, it has garnered sufficient respect in our society and outside as a result of the amount to whi...

Background of the Study

The potential for reaching individuals and convincing them to adopt new behaviors that are better for their health via the use of broadcast media is quite promising. Those who are concerned with the prevention of drug usage as we...

Background of the study

A peripheral language used among Nigerians to aid communication requirements in particular interaction circumstances, Pidgin English (also known as Nigeria Pidgin) or Brokin English (another name for Pidgin English) is a phrase that is used to in...

Background to the Study

It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...

Background of the Study

In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing fa...