1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN ASSESSMENT OF COVID-19 AND ITS IMPACT IN THE MANUFACTURING SECTOR IN NIGERIA
BACKGROUND OF THE STUDY
Manufacturing has long played an important part in emerging countries' economic progress. The manufacturing industry is concerned with the design, processing, and preparation of goods made from commodities and raw materials....
3. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
4. AN INVESTIGATION OF CONFLICT MANAGEMENT AND ORGANIZATIONAL DEVELOPMENT
BACKGROUND OF THE STUDY
The expansion of the labor sector always needs a defined connection between union and management; this relationship, in general, concerns an organization's continuous existence in order to fulfill the objective for which it w...
5. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
6. DEVELOPING AQUACULTURE IN DEGRADED INLAND AREAS IN NIGERIA
BACKGROUND TO THE STUDY
Nigeria, the country of many rivers, is also rich in lakes, reservoirs and wetlands but many of them had been degraded due to a lot of factors (FGN, 1993). Sustainable fisheries production and development depends largely upon go...
7. THE IMPLICATION OF HERDSMEN BANDITRY ACTIVITIES ON FOOD SCARCITY IN NIGERIA
Background Of The Study
Food scarcity, with its dangers for survival and serious physical and psychological discomfort, has been part of human experience and human culture from the earliest inception of language and thought. The need to overcome the cha...
8. AN EVALUATION OF HEALTH AND SAFETY POLICY IN THE PUBLIC SERVICE
BACKGROUND OF THE STUDY
Occupational Health as defined by the joint committee of the ILO/WHO (1950) is the promotion and maintenance of the highest degree of physical, mental and social well-being of workers in all occupation. It is further explained as...
9. SOCIO-ECONOMIC IMPACT OF CRISIS AND MILITANCY ON TOURISM DESTINATION IN SOUTH-WEST NIGERIA
BACKGROUND OF THE STUDY
Tourism in recent times has developed significantly to become one of most rapidly growing industries in the world. According W.T.O (2002), ‘global economy is presently driven by three major industries and these are tec...
10. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
11. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
12. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
13. EMPLOYEE COMMITMENT AND ORGANIZATIONAL PERFORMANCE: OPTIONS FOR IMPROVEMENT
Background of the Study
Today it becomes necessary for every organization to have full level of its employee commitment in order to have outstanding performance on long term basis.
Organizations are also increasing realizing that it is only wi...
14. IMPACT OF PRICING AND MARKETING OF BEVERAGE
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of bevera...
15. EVALUATION OF SMALL AND MEDIUM SCALE INDUSTRIES AND THEIR IMPACT ON THE ECONOMIC GROWTH OF NIGERIA (1986 – 2010)
BACKGROUND OF THE STUDY.
In recent time, the fortune of small scale and medium scale Industries attracted the attention of government world-wide and thus has been the focus of general interest and research, especially in developing Countries due to the...
16. A SURVEY ON TAX INCENTIVE AS A CATALYST FOR PERFORMANCE OF BEVERAGE COMPANIES
EXCERPT FROM THE STUDY
The prospects for beverage companies (and other manufacturing firms) are considerable, but the obstacles are also significant (Ekeno, 2010 cited in Philips, E. (2016). In general, the average growth percentage in the manufacturing sector has remai...
17. BRAND IDENTITY AND MARKETING PERFORMANCE OF BEVERAGES FIRMS IN NIGERIA
EXCERPT FROM THE STUDY
Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a parti...
18. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
EXCERPT FROM THE STUDY
A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisem...
19. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It i...
20. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
ABSTRACT
This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed...
21. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
ABSTRACT
Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business un...
22. THE ECONOMIC IMPORTANCE OF FERMENTATION
Background of the Study
Since fruit ferments naturally, fermentation precedes human history. However, human began to take control of fermentation process art some points in time. There is strongest evidence that people were fermenting beverage.
...23. EFFECT OF COVID-19 ON FOOD VENDORS
ABSTRACT
This study was carried out to examine the effect of covid 19 on food vendors using selected restaurants in Abuja. Specifically, the study examined if covid-19 caused low sales to food vendors, access the implication of fo...
24. EFFECTS OF CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE OF FOOD AND BEVERAGE COMPANIES IN NIGERIA
1.1 Background of the study
It is a common assumption that businesses with larger capital bases tend to generate higher returns and offer greater value. There is...
25. A REVIEW ON DRUG ABUSE AND ITS IMPACT ON NIGERIA YOUTH
Background of the study
Drug usage is widespread throughout all age groups, from adolescents to older people. In order to maintain their own health, animals can benefit from the usage of drugs in much the same way that people can. When it is discovered that their pe...
26. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
27. ANALYSIS ON THE STATUS OF PROCESSING AND PRESERVATION OF CEREAL IN NIGERIA
BACKGROUND OF STUDY
Cereal grains are by far the most significant plants for humans to eat out of all the other kinds of plants that may provide sustenance. Cereal grains are the seeds produced by cultivated grasses such as wheat, corn, oat, barley, rye, rice, so...
28. CHALLENGES AND OPPORTUNITIES FACING EFFORTS TO REDUCE CHILD LABOR IN NIGERIA
Background of the Study
The practise of employing children in labor-intensive jobs is pervasive throughout Nigeria. This is especially true in metropolitan regions (Smart, 2021). Labor is a form of commerce in which the seller (merchant) transports goods (goods or goods...
29. EXAMINATION OF ALCOHOL FORMULATION AND PRODUCTIOIN FROM PALM WINE
INTRODUCTION
The production of alcohol through fermentation has been known since antiquity, with the primary goal of producing alcoholic beverages such as beer and wine. The raw material is palm wine and any feed stuffy rich in carbohydrates, such as wh...
30. AN INVESTIGATION INTO CHEMICAL INGREDIENTS OF SOME SELECTED ENERGY-DRINKS
INTRODUCTION
Energy drinks are defined as beverages that include high concentrations of caffeine as well as other legal stimulants including taurine, carbs, glucuronolactone, inositol, niacin, panthenol, and other B-complex vitamins. These substances are regarded as sou...
31. PUBLIC PERCEPTION ON EFFECT OF DRUGS ABUSE ON YOUTHS ACADEMIC PERFORMANCE: A STUDY CASE OF LOKOJA, KOGI STATE
Background of the Study
Drug abuse has transformed into a worldwide issue negatively impacting nearly every single nation, however the magnitude, induces, implications, and attributes vary from one nation to another. Etymologically, Kiiru (2...
32. SOCIAL ACCOUNTING AND FINANCIAL PERFORMANCE OF LISTED(OR QUOTED) MANUFACTURING FIRMS IN LAGOS STATE OF NIGERIA
Background to the study
Social accounting is the branch of accounting that assists a business in being accountable to all of its stakeholders in all of its operations and activities. Social accounting practices are concerned with the gathering and disse...
33. NUTRITIONAL PRACTICES AND CHALLENGES AMONG DIABETES PATIENTS IN LAUTECH TEACHING HOSPITAL OGBOMOSO OYO STATE
Background Of The Study
Diabetes mellitus (DM) is a chronic disorder that is not only assuming pandemic proportions worldwide but also poised to affect the developing countries of the world much more than their developed counterparts. The world prevalen...
34. THE ROLE OF MICRO-ORGANISMS IN WASTE RECYCLING
BACKGROUND OF THE STUDY
Microorganisms are found virtually everywhere in the natural world, where they perform a wide variety of important tasks. Microorganisms like Halobacterium, which live in the Dead Sea, and Chlamydomonas nivalis, which is responsi...
35. PROBLEMS OF FACILITIES MANAGEMENT IN CORPORATE ORGANIZATIONS
ABSTRACT
Facilities management in Nigeria is still in an early learning cycle when compared with the situation in Europe, USA etc where the practice has been on since the 1980’s. Some corporate organizations&n...
36. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES
Abstract
This research project was carried out on the effect of market segmentation on sales performance of beverage industries. Cadbury Nigeria Plc was used as case study. To solve the research problem primary and secondary data were collected. The research instr...
37. EFFECTIVE CONTROL OF FOOD AND BEVERAGES IN THE CATERING INDUSTRY
ABSTRACT
Hospitality industry is one of the business entities that budgeting must be functional and active. The method of it application or execution matters; it will be of good note to know that for effective hospitality operation and growth the food costing and control system should b...
38. ADVERTISING AS A TOOL FOR INCREASING PROFITABILITY OF MANUFACTURING INDUSTRIES
Abstract
Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulat...
39. PROBLEM OF PHYSICAL DISTRIBUTION IN A BEVERAGE INDUSTRY
ABSTRACT
This research work is carried out to determine the problems of physical distribution management in a beverage industry. A case study of Nigeria bottling company Owerri.
To achieve this, it is necessary to find out the physical distribution problem in a b...
40. THE NEED FOR PLANNING IN AN ORGANIZATION
ABSTRACT
This study was centered on the need for planning in an organization. This study was guided by the following objectives; To examine the relationship between corporate planning and organizational performance; To determine the corporate planning strategi...
41. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
&...
42. A CRITICAL ANALYSIS OF THE IMPACT OF COVID-19 IN THE MANUFACTURING SECTOR: A CASE STUDY OF DANGOTE SUGAR REFINERY
ABSTRACT
This study was carried out to examine the impact of covid-19 in the manufacturing sector using Dangote Sugar Refinery as case study. To achieve this 2 research hypothesis were formulated. The study was carried out in Dangote Sugar Refinery, Lag...
43. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
44. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance i...
45. THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimul...
46. MICROBIAL CONTAMINATION OF YOGHURT
ABSTRACT
Generally, Yoghurt is made from a standardized mixture of milks. It has evolved over the years as smooth and fermented product. Micro-organisms play a vital role in the success or failure of Yoghurt. This study is therefore aimed at assessi...
47. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of rel...
48. ANALYSIS OF SOME MINERAL CONTENTS OF COCONUT WATER
Background of the Study
The coconut (Cocos nucifera L.) is a tropical plant which belongs to the order Arecales and family Arecaceae. It is widely grown in about 90 tropical regions of the world (Peggy, 2007).Every part can be utilized roots, husk, leaves and fruit. The...
49. BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
Abstract
This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of tabula...
50. CONSUMPTION PATTERN OF ANTIOXIDANT RICH FOODS BY MIDDLE AGED ADULTS IN ENUGU NORTH LOCAL GOVERNMENT AREA ENUGU STATE, NIGERIA
ABSTRACT
This epidemiological study was to elicit information on the consumption pattern of antioxidant rich foods among middle-aged adults in Enugu North local government area, Enugu State, Nigeria. Four hundred adult men and women aged 40-60 years wer...
