1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
3. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
4. DEVELOPING AQUACULTURE IN DEGRADED INLAND AREAS IN NIGERIA
BACKGROUND TO THE STUDY
Nigeria, the country of many rivers, is also rich in lakes, reservoirs and wetlands but many of them had been degraded due to a lot of factors (FGN, 1993). Sustainable fisheries production and development depends largely upon go...
5. EMPLOYEE COMMITMENT AND ORGANIZATIONAL PERFORMANCE: OPTIONS FOR IMPROVEMENT
Background of the Study
Today it becomes necessary for every organization to have full level of its employee commitment in order to have outstanding performance on long term basis.
Organizations are also increasing realizing that it is only wi...
6. IMPACT OF PRICING AND MARKETING OF BEVERAGE
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of bevera...
7. EVALUATION OF SMALL AND MEDIUM SCALE INDUSTRIES AND THEIR IMPACT ON THE ECONOMIC GROWTH OF NIGERIA (1986 – 2010)
BACKGROUND OF THE STUDY.
In recent time, the fortune of small scale and medium scale Industries attracted the attention of government world-wide and thus has been the focus of general interest and research, especially in developing Countries due to the...
8. BRAND IDENTITY AND MARKETING PERFORMANCE OF BEVERAGES FIRMS IN NIGERIA
EXCERPT FROM THE STUDY
Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a parti...
9. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
EXCERPT FROM THE STUDY
A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisem...
10. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It i...
11. EFFECT OF COVID-19 ON FOOD VENDORS
ABSTRACT
This study was carried out to examine the effect of covid 19 on food vendors using selected restaurants in Abuja. Specifically, the study examined if covid-19 caused low sales to food vendors, access the implication of fo...
12. EFFECTS OF CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE OF FOOD AND BEVERAGE COMPANIES IN NIGERIA
1.1 Background of the study
It is a common assumption that businesses with larger capital bases tend to generate higher returns and offer greater value. There is...
13. A REVIEW ON DRUG ABUSE AND ITS IMPACT ON NIGERIA YOUTH
Background of the study
Drug usage is widespread throughout all age groups, from adolescents to older people. In order to maintain their own health, animals can benefit from the usage of drugs in much the same way that people can. When it is discovered that their pe...
14. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
15. ANALYSIS ON THE STATUS OF PROCESSING AND PRESERVATION OF CEREAL IN NIGERIA
BACKGROUND OF STUDY
Cereal grains are by far the most significant plants for humans to eat out of all the other kinds of plants that may provide sustenance. Cereal grains are the seeds produced by cultivated grasses such as wheat, corn, oat, barley, rye, rice, so...
16. CHALLENGES AND OPPORTUNITIES FACING EFFORTS TO REDUCE CHILD LABOR IN NIGERIA
Background of the Study
The practise of employing children in labor-intensive jobs is pervasive throughout Nigeria. This is especially true in metropolitan regions (Smart, 2021). Labor is a form of commerce in which the seller (merchant) transports goods (goods or goods...
17. EXAMINATION OF ALCOHOL FORMULATION AND PRODUCTIOIN FROM PALM WINE
INTRODUCTION
The production of alcohol through fermentation has been known since antiquity, with the primary goal of producing alcoholic beverages such as beer and wine. The raw material is palm wine and any feed stuffy rich in carbohydrates, such as wh...
18. AN INVESTIGATION INTO CHEMICAL INGREDIENTS OF SOME SELECTED ENERGY-DRINKS
INTRODUCTION
Energy drinks are defined as beverages that include high concentrations of caffeine as well as other legal stimulants including taurine, carbs, glucuronolactone, inositol, niacin, panthenol, and other B-complex vitamins. These substances are regarded as sou...
19. PUBLIC PERCEPTION ON EFFECT OF DRUGS ABUSE ON YOUTHS ACADEMIC PERFORMANCE: A STUDY CASE OF LOKOJA, KOGI STATE
Background of the Study
Drug abuse has transformed into a worldwide issue negatively impacting nearly every single nation, however the magnitude, induces, implications, and attributes vary from one nation to another. Etymologically, Kiiru (2...
20. NUTRITIONAL PRACTICES AND CHALLENGES AMONG DIABETES PATIENTS IN LAUTECH TEACHING HOSPITAL OGBOMOSO OYO STATE
Background Of The Study
Diabetes mellitus (DM) is a chronic disorder that is not only assuming pandemic proportions worldwide but also poised to affect the developing countries of the world much more than their developed counterparts. The world prevalen...
21. THE ROLE OF MICRO-ORGANISMS IN WASTE RECYCLING
BACKGROUND OF THE STUDY
Microorganisms are found virtually everywhere in the natural world, where they perform a wide variety of important tasks. Microorganisms like Halobacterium, which live in the Dead Sea, and Chlamydomonas nivalis, which is responsi...
22. PROBLEMS OF FACILITIES MANAGEMENT IN CORPORATE ORGANIZATIONS
ABSTRACT
Facilities management in Nigeria is still in an early learning cycle when compared with the situation in Europe, USA etc where the practice has been on since the 1980’s. Some corporate organizations&n...
23. EFFECTIVE CONTROL OF FOOD AND BEVERAGES IN THE CATERING INDUSTRY
ABSTRACT
Hospitality industry is one of the business entities that budgeting must be functional and active. The method of it application or execution matters; it will be of good note to know that for effective hospitality operation and growth the food costing and control system should b...
24. ADVERTISING AS A TOOL FOR INCREASING PROFITABILITY OF MANUFACTURING INDUSTRIES
Abstract
Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulat...
25. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
26. THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimul...
27. CONSUMPTION PATTERN OF ANTIOXIDANT RICH FOODS BY MIDDLE AGED ADULTS IN ENUGU NORTH LOCAL GOVERNMENT AREA ENUGU STATE, NIGERIA
ABSTRACT
This epidemiological study was to elicit information on the consumption pattern of antioxidant rich foods among middle-aged adults in Enugu North local government area, Enugu State, Nigeria. Four hundred adult men and women aged 40-60 years wer...
28. EFFECT OF CONSUMER SALES PROMOTION IN THE MARKETING OF FOODS AND BEVERAGES IN ENUGU METROPOLIS. (A STUDY OF SEVEN-UP BOTTLING COMPANY PLC)
ABSTRRACT
This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...
29. EXTENT OF UTILIZATION OF MARKETING MIX COMPONENTS BY SMALL AND MEDIUM SCALE ENTERPRISES IN IMO STATE, NIGERIA
Background to the Study
In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs....
30. MAX WEBER’S ETHICS AND PRINCIPLES OF ECONOMIC DEVELOPMENT- LESSONS FOR NIGERIA, 1999- 2017
Background of the Study
Nigeria is a country blessed with rich human, mineral and natural resources, but sadly, the country continued to experience steady decline in economic development. This is because the rich human, mineral and natural resources the country is bless...
31. MODIFICATION OF STAINLESS STEEL SURFACES FOR ADVANCED FUNCTIONALITIES
SUMMARY
In industry, business, and homes worldwide, metal alloys called stainless steels are used extensively. Stainless steel is a generic term for a large family of iron-based alloys containing a minimum of 10.5% chromium content by weight. The primary alloying element, chromium, form...
32. INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR (A STUDY OF ABIA STATE TELEVISION COMMERCIAL OF MILO BEVERAGE, ON ISIAMA AFARA COMMUNITY IN UMUAHIA NORTH LOCAL GOVERNMENT AREA OF ABIA STATE)
ABSTRACT
The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sou...
33. COMPARATIVE STUDIES OF HOPS AND SOME POTENTIAL NIGERIAN SUBSTITUTES IN BEER BREWING
BACKGROUND OF STUDY
Plants are important to our everyday life. They provide us with food, produce oxygen that we breath and serve as raw material for many industrial products such as clothings, foot wears, building materials and in the manufacture of biofuels, dyes, perfumes, pesticides...
34. EVALUATION OF HEAVY METALS, SOME ORGANIC AND MICROBIAL CONTAMINANTS IN THE EFFLUENTS FROM SOME FOOD INDUSTRIES IN ANAMBRA STATE, NIGERIA
ABSTRACT
This study was carried out to evaluate the concentrations of heavy metals and other contaminants in the effluents from some food industries in Anambra State. Effluents from Life Breweries, Onitsha; KP beverages, Ogidi; Obisco beverages, Ogidi; Golden Vegetable Oil, Onitsha and...
35. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
36. GOVERNMENTAL AND ORGANISATIONAL FACTORS AS PREDICTORS OF OCCUPATIONAL HEALTH AND SAFETY OF FEMALE WORKERS IN INDUSTRIES IN LAGOS STATE, NIGERIA
ABSTRACT viii The protection of workers generally against health and safety hazards at work environments has been emphasised adequately in International Labour Organisation Conventions and Recommendation. Nigeria, being a signatory to these conventions and recommendations, must ensure strict comp...
37. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
Background of the Study
Distribution of products usually involves some form of verti...
38. AN ASSESSMENT OF THE CAPITAL MARKET AND THE CHALLENGES OF REAL SECTOR FINANCING IN NIGERIA. ( A STUDY OF THE PERIOD 2000-2009)
Background Of Study
Any economy's economic stability, long-term growth, and progress are all dependent on the capital market. The viability of the productive sector is directly related to the economy's long-term growth and development. To...
39. AN ASSESSMENT OF THE PREVALENCE AND EFFECTS OF ALCOHOLISM AMONG SECONDARY SCHOOL STUDENTS (CASE STUDY OF OKPANAM HIGH SCHOOL, DELTA STATE)
BACKGROUND OF THE STUDY
Alcohol has been consumed for thousands of years. Drinking alcoholic drinks is a typical component of social functions in many regions of the world. Adelekan, Abiodun, Imouokhom-Obayan, & Ogunremi (1996) n...
