1. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
2. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
EXCERPT FROM THE STUDY
In our present capitalist society whose economics depends on the exchange of goods and services complaints, competitive advertising of products and business powers the “engine of our economy, fostering economic growth and creating jobs in many indu...
3. AN ASSESSMENT OF COMMUNICATION AND GOOD GOVERNANCE
Background to the study
Communication is the most general form of interpersonal interaction required for decision-making and interpersonal influence in organizations.To this end, the second half of 20th century brought a tradition of communication resea...
4. MASS MEDIA MALARIA MESSAGES AND ITS IMPACT ON THE USE OF INSECTICIDE-TREATED BED NETS AMONG RESIDENTS OF ABIA STATE
EXCERPT FROM THE STUDY
In Nigeria, mass media efforts have been utilized to educate people, particularly pregnant women, about the benefits of using ITNs on a daily basis. In many developing countries, print and electronic media have been widely employed in behavioral c...
5. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
EXCERPT FROM THE STUDY
Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...
6. THE IMPACT OF PHONE-IN PROGRAMMES
EXCERPT FROM THE STUDY
Mass media is a channel, medium, utility, device, or instrument used in the mass communication process. The mass media also includes, printed media, electronic media and Cyber media. Printed media such as newspapers, magazines, books, pamphlets, b...
7. THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA
Background to the Study
In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006;...
8. EVALUATION OF THE LEVEL OF NEWSPAPER READERSHIP AMONG CAREER WOMEN IN ABUJA
Background of the study
It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain area from a reliable source. In other words, newspapers, r...
9. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
10. BIOLOGY TEACHERS' PERCEPTION ON THE TEACHING OF SEX EDUCATION IN SECONDARY SCHOOLS IN OBIO-AKPOR L.G.A
BACKGROUND OF THE STUDY
Biology is the branch of science that studies a wide range of living organisms (plants and animals), including humans. Medical discoveries have highlighted the practical applicability of biological knowledge in our daily l...
11. INFLUENCE OF EXPOSURE TO ROMANTIC MOVIE ON DIGITAL MEDIA ON MARRIAGE EXPECTATIONS AMONG KWASU UNDERGRADUATE
Background of the study
Digital media, often known as new media, is the 'lovebird' of today's society. Messages intended for a big audience might be conveyed through a number of different methods (Omenugha, 2018). Print and electronic...
12. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
13. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
BACKGROUND OF THE STUDY
Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming...
14. THE IMPACT OF BILLBOARD ADVERT CAMPAIGNS ON CAMPUS CULTISM AMONG STUDENTS
ABSTARCT
This study was carried out on the impact of billboard advert campaign on campus cultism among students using Osun State Polytechnic, Iree as case study. To achieve this, five significant research objectives were formulated. The survey design was adopted a...
15. A PRAGMATIC ANALYSIS OF CHRISTIAN HANBILLS AND POSTERS
Abstract
This study is designed to examine how effectively Christian Handbill and posters in Abuja communicate religious message. In other words it looks into whether the posters are designed in a way the audiences understands them. It also explores the...
16. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and service...
17. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
Abstract
This project examines the Impact of billboard advertising in promoting the sales of 7UP products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu m...
18. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
ABSTARCT
This study was carried out on public perception towards billboard advertisement using 7up bottling company, Ogun State as case study. To achieve this, four significant research quested were posed. The survey design was adopted and the simple random sampling tec...
19. THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY [A CASE STUDY OF YINKA OBA FOAM AND PAINTS ILESHA]
Abstract
Advertisement in such a media as print (newspaper, magazines, billboards, flyers) or broadcast (radio, television) typically consist of pictures, headlines, information about the product and occasionally a response coupon. Broadcast advertisem...
20. SMALL AND MEDIUM ENTERPRISES MANAGERS’ RATING OF SKILLS NEEDED BY BUSINESS EDUCATION GRADUATES FOR ENTREPRENEURIAL SUCCESS IN ONDO AND EKITI STATES
Background to the Study
One of the foremost adolescents’ problems these days is their early involvement in different sexual behaviours which could be detrimental to their wellbeing. Human sexual behaviour involves the manner in which humans experience and express their sexuality....
21. PRIOR KNOWLEDGE AND PERCEPTIONS OF DRUG ADDICTS ON PSYCHOACTIVE SUBSTANCE ABUSE INFORMATION COMMUNICATED BY NDLEA IN NIGERIA
Background to the Study
Psychoactive substance abuse is a major problem in the world that causes mental disorder, social violence, gang formation, cultism,armed robbery, 419 syndrome, Internet frauds, social miscreants (area boysand girls) lawlessness among youths, lack...
22. IMAPCTOF NTA ENUGU TELEVISION ADVERTISEMENT ON THE MENTAL DEVELOPMENT OF CHILDREN (A STUDY OF GOLD CIRCLE)
Background of the Study
Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is appare...
23. impact of bilboard advertising on product promotion
Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...
24. IMPACT OF BREATH AWAY PROGRAMME CROSS RIVER TELEVISION PROGRAMME AS RELATED TO CHILDREN’S SOCIAL BEHAVIOURAL PROBLEMS.
Background of the study
This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various chann...
25. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apap...
26. INFLUENCE OF PUBLIC ENLIGHTENMENT PROGRAMMES OF THE FEDERAL ROAD SAFETY COMMISSION ON COMMERCIAL DRIVERS’ BEHAVIOUR IN URBAN CENTRES IN SOUTHWESTERN, NIGERIA
ABSTRACT
Commercial vehicle drivers‘ behaviour on urban roads serves as the primary cause of most Road Traffic Accidents (RTAs). The Federal Road Safety Commission (FRSC), therefore, through its public enlightenment programmes (PEP) promoted sustainable good driving habits among t...
27. THE IMPLICATION OF UNEMPLOYMENT ON THE SOCIO ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF EGBEMA LOCAL GOVERNMENT AREA)
Background of the Study
Unemployment which is now the talk of the day has a lot of implications on the Nigeria social and economic development. Mostly as it relates to egbema local government Area which is one among the twenty-seven local government in Imo&nbs...
