1. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...
2. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
3. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
Background of the Study
A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. Wit...
4. ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
5. INVESTIGATION INTO TWITTER BAN AND ITS EFFECTS ON SOCIAL SUPPORT AND HUMANITARIAN SERVICES
EXCERPT FROM THE STUDY
Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers&...
6. EFFECT OF COMPUTER USAGE ON ACADEMIC PERFORMANCE OF STUDENTS
BACKGROUND TO THE STUDY
During the last two decades education institutions have invested heavily in information and communication technologies (ICT) particularly computers. The use of computers has had a major impact in the secondary school context, and...
7. ROLE OF TWITTER IN INFORMATION AND DISINFORMATION ON THE COVID-19 VACCINATION PROCESS
Background to the Study
The Covid-19 pandemic, which had a severe global impact, spurred the need for mitigation strategies to control the pandemic. The Corona virus illness (SARS-CoV-2) is caused by the Severe Acute Respiratory Syndrome Corona Virus 2...
8. A STUDY ON ONLINE LEARNING AND ITS IMPACT ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
Background of the Study
The day when the teacher served as a repository of information has long since passed. As a direct result of advances in technology, the pace at which the world moves is comparable to that of a jet (Golden et al., 2021). More impo...
9. INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NIGERIA (A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE)
BACKGROUND OF THE STUDY
The introduction of the internet and technology has exposed the majority of the world population to many interactive platforms on which various types of information are exchanged, which may have a substantial impact on human behavior, decis...
10. AN INVESTIGATION OF SOCIAL MEDIA USAGE AND ITS IMPACT ON STUDENTS EXPOSURE TO CYBERCRIMES
Background of the study
Technology has been the success story of our century and has opened doors for beneficial inventions. Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of...
11. IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON ORGANISATION PRODUCTIVITY (CASE STUDY OF NNPC TOWERS, ABUJA)
Background To The Study
ICT (information and communication technology) has altered the manner in which people live, study, work, and associate. According to Tambe and Hitt (2016), ICT is a means through which businesses seek out creative ways of functio...
12. NEWS SOURCE PREFERENCE BETWEEN TRADITIONAL AND SOCIAL MEDIA AMONG STUDENTS OF MASS COMMUNICATION IN LAGOS STATE UNIVERSITY OF TECHNOLOGY
Background to the study
According to history, before radio, television, and newspapers, information diffusion was limited and slow. Regardless, this is due to the socioeconomic structure of the society. Patronage remained economically driven and motivat...
13. THE ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA
BACKGROUND OF THE STUDY
The media has an important part to play in the man for gender transition and in narrowing the social woman gap that exists between women and men. Communication studies, especially of the radical critical inclination, have...
14. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANISATION
Abstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the worl...
15. REGULATING SOCIAL MEDIA AS A WAY OF CHECKING HATE SPEECH IN NIGERIA
BACKGROUND OF THE STUDY
The emergence of globalization has made the world a global village as proposed by Marshall McLuhan. This therefore necessitated the creation of information communication technologies (ICT) to facilitate the globalization of the w...
16. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS
Abstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially Face...
17. THE ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS
Abstract
The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and...
18. THE ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS
Abstract
The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and...
19. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY COMMUNITY
Abstract
The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social medi...
20. ATTITUDE OF COLLEGE STUDENTS TOWARDS NEWS BLOGS
Aims of the study
This research aims at finding out how important news blogs are to students, if they even read them at all and which news blogs they read the most.
Research Questions
The research questions are major questions that w...
21. THE EFFECT OF SOCIAL MEDIA ON PRACTICE OF PUBLIC RELATION
Abstract
The effect of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is grow...
22. PUBLIC SECONDARY SCHOOL PRINCIPALS’ RATINGS OF BUSINESS TEACHERS’ EFFECTIVENESS IN PROFESSIONAL TEACHING COMPETENCIES IN AKWA IBOM STATE, NIGERIA
Background to the Study
Over the years, educationists view knowledge as something that proceeds from the teacher to the learner which can only be acquired within geographically delineated areas called schools. Teachers were then viewed as custodians, givers and distributors of knowledge...
23. LECTURERS’ AWARENESS, READINESS, SELF-EFFICACY AND INTENTION TO ADOPT MICRO-BLOGS FOR TEACHING AMONG UNIVERSITIES IN KADUNA STATE, NIGERIA
ABSTRACT
This study was designed to investigate lecturer‟s awareness, readiness and level of self-efficacy as determinant of micro-blogs use for teaching in Kaduna State universities.The influence of gender and experienced were also analysed. The study had nine specific objectives, nine...
24. MAPPING FAKE NEWS AND HEALTH COMMUNICATION GAPS IN COVID-19 COMMUNICATIONS IN NIGERIA
Abstract
This study investigated the concept of fake news on social media and how it is being used as a tool in the understanding of COVID-19 disease in Nigeria. It investigated the evaluation of social media posts in the comprehension of covid19 in Nigeria. To achieve this, the study&r...
25. THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE’S DEMOCRATIC PARTY (PDP) IN BIDA EMIRATE OF NIGER STATE, 2011-2015
Abstract
This study assessed the role as well as the strategies of political mobilization employed by the Peoples‟ Democratic Party (PDP) which accounted for its electoral victories in Bida Emirate in Niger state between 2011 and 2015. The study was carried out to generate requisite emp...
26. ASSESSMENT OF THE IMPACT OF INFORMATION AND COMMUNICATIONS TECHNOLOGY (ICT) ON EDUCATIONAL DEVELOPMENT
Background to the Study
Recent development in Information and Communications Technology (ICT) has resulted in tremendous progress in the area of communication and information dissemination, which contributed in making the world more interactive. This ma...
27. FACEBOOK AND POLITICAL MOBILIZATION ON OYO STATE: A CASE STUDY OF 2023 GENERAL ELECTIONS IN AKINLEYE LOCAL GOVERNMENT
Background of the study
According to Hot Mass Communication Topic (2023), newspapers, periodicals, radio, and television were predominantly used for the purposes of political mobilisation, education, and participation until a recent period. In contempor...
28. IMPACT OF SOCIAL MEDIA ON COMMUNITY DEVELOPMENT IN NIGERIA
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to tradit...
29. ROLE OF CITIZEN JOURNALISM IN COMBATING CORRUPTION IN NIGERIA
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Citizen journalism, an increasingly prevalent phenomenon in t...
30. MASS MEDIA AND ENVIRONMENTAL AWARENESS CONSCIOUSNESS AMONG THE YOUTHS IN ABAKALIKI EBONYI STATE
Background of the Study
The role of mass media in fostering environmental awareness and consciousness among the youth in Abakaliki, Ebonyi State, is critical in the context of growing environmental challenges. Mass media, through its wide reach and influence, has the po...
