1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN ANALYSIS OF LIBRARIES SOFTWARE USAGE IN ACADEMIC LIBRARIES IN NIGERIA
BACKGROUND OF THE STUDY
Human beings are wired to continuously search for ways to make things simpler and more pleasant in their lives (Martha, 2014). This underlying universal component that drives inventions, innovations, and tactics may also be used...
3. AN EVALUATION OF COMPETITIVE STRATEGY AND ITS IMPACT ON AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY
BACKGROUND OF THE STUDY
The name Bank is derived from the Italian word banco, which means "desk/bench" and was used by Florentine bankers during the Renaissance to execute this transaction over a desk covered by a green tablecloth. However, th...
4. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
5. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
6. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
7. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
8. THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE, OSUN STATE)
Background Of The Study
The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficult to imagine a young man who at least once a day did...
9. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
10. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
11. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
12. ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a commu...
13. BRAND IDENTITY AND MARKETING PERFORMANCE OF BEVERAGES FIRMS IN NIGERIA
EXCERPT FROM THE STUDY
Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a parti...
14. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt....
15. CAUSES AND EFFECT OF TWITTER BAN ON NIGERIA CITIZENS
ABSTRACT
The focus of this study is to identify the causes and effects of the Twitter ban on Nigeria's citizens using Asaba metropolis in Delta state as case study. The study Identified the major causes of the Twitter ban in Nigeria. The study adopt...
16. EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA
Background Of The Study
The introduction of the internet has revolutionized the way we interact with people as well as in the process of sharing information and knowledge (Sobowale, Amodu, Aririguzoh, and Ekanem, 2015). According to Oyero (2007), the in...
17. A SURVEY OF LIBRARIES SOFTWARE USAGE IN ACADEMIC LIBRARIES IN ADAMAWA STATE
BACKGROUND OF THE STUDY
Globally, the nature of human beings is that of constantly looking for ways of making things easier and making life comfortable. This underlying universal factor, which drives inventions, innovations and strategies, is also appli...
18. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
19. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMMUNITY DEVELOPMENT
BACKGROUND OF THE STUDY
Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “deci...
20. COMPUTERIZED INFORMATION SYSTEM FOR SMALL BUSINESS ENTERPRISE (CASE STUDY TEXACO FILLING STATION)
Background of the Study
The last two decades of the twentieth century saw the creation of a completely new global marketplace which established a new foundation for the twenty-first century global economy (Javalgi and White 2012). This economy has not only accelerated g...
21. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
22. AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
BACKGROUND OF THE STUDY
The evolution of technology is inextricably linked to the growth of digital marketing. One of the first significant occurrences took place in 1971, when Ray Tomlinson sent the very first email. The technology that he developed at...
23. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items...
24. AN INVESTIGATION INTO THE PROBLEMS AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
Background to the Study
Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important f...
25. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
26. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (K...
27. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
28. CUSTOMER BEHAVIOUR AND PERCEPTION TOWARD LOCALLY MADE CREAM IN ESE ODO L.G.A, ONDO STATE
Background of the study
According to Mati and Puh (2016) and Sahota (2019), the emergence of natural cosmetic products is seen not only as a means to satisfy consumers' need for healthy, environmentally friendly, and ethical beliefs but also...
29. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-g...
30. THE USE OF INSTAGRAM FOR HAIR EXTENSION SALES BY PORT HARCOURT VENDORS: VISIBILITY AND FEEDBACK. A CASE STUDY OF HAIRS_BY_ OLIVE IN PORT HARCOURT
BACKGROUND OF THE STUDY
It's no secret that social media has taken over many parts of modern life. As previously said, social networking has risen dramatically in the last decade in particular. To say that the sector has exploded is an unders...
31. DESIGN AND IMPLEMENTATION OF A WEBSITE FOR A SMALL SCALE COMPUTER SCHOOL
INTRODUCTION
People rely on the Internet and websites more than ever before to study organisations, compare services, and create judgments about brands and businesses (Bronette, & Sarah, 2022). In today's digital age, a website is a need for all businesses, rega...
32. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT
Background of the Study
Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...
33. ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufactu...
34. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
BACKGROUND OF THE STUDY
Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming...
35. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this indus...
36. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
37. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary...
38. INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the prese...
39. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE
ABSTRACT
This study tried to identify the impact of public relations strategies of Coca-Cola and Pepsi companies to attract their Customers and maintain a good corporate image. Nowadays, economies are becoming more entwined than ever, any possible metho...
40. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
41. THE MICROBIAL SAFETY OF COMMERCIAL POULTRY FEEDS
ABSTRACT
This study assessed the microbial safety of commercial poultry feeds. isolation and identification of pathogens was carried out on poultry feed manufactured by four different brands namely A (broiler starter), B (broiler finisher), C (layer starter) and D (laye...
42. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT
ABSTRACT
This study was carried out to examine social media advertising and its influence on audience preference of similar product in LASU. Specifically, the study to examine if customers have knowledge on transformative use of social media advertisin...
43. THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMEs
Statement Of Research Problem
What really instigated the study on the emergence of transit television in Lagos was due to the challenges faced by small and medium scale enterprises in terms of creating general awareness of their product. In Lagos for in...
44. MICROBIAL CONTAMINATION OF YOGHURT
ABSTRACT
Generally, Yoghurt is made from a standardized mixture of milks. It has evolved over the years as smooth and fermented product. Micro-organisms play a vital role in the success or failure of Yoghurt. This study is therefore aimed at assessi...
45. PHYSIOCHEMICAL PROPERTIES OF SACHET WATER IN ABA
ABSTRACT
In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This study therefore assessed social perception of people on the most popular sachet water brands, conducted sensory evaluation, quality certification and...
46. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of...
47. BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
Abstract
This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of tabula...
48. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed...
49. PRODCUTION OF WOOD ADHESIVE
ABSTRACT
Adhesive is a substance that holds materials together by surface attachment, while wood adhesive is a substance that is used to hold plywood for furniture works. This substance is essential and has universal applications. Thus the aim of this r...
50. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).
ABSTRACT
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will...
