1. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
EXCERPT FROM THE STUDY
Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...
2. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit makin...
3. A PRAGMATIC ANALYSIS OF SLANG AND CATCHY PHRASES USED IN SOME SELECTED NIGERIAN HIP-HOP SONGS.
ABSTRACT
Slangy expressions and catchy phrases are deliberately used in hip-hop songs in order to reduce the degree of vulgarity in the content of the song so as not to disrupt society moral norms, and to increase the rate of acceptability of such song amidst listeners,...
4. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short tim...
