1. EXAMINING E-NAIRA AWARENESS IN NIGERIA'S RURAL DEMOGRAPHICS
Background of the study
“Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes la...
2. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
3. MICRO ENVIRONMENTAL FACTORS AND PERFORMANCE OF QUICK SERVICE RESTAURANT IN PORT HARCOURT
Background of the study
Business organization does not operate in vacuum but it operates in business environment where there is production and distribution of goods and services. Business environment is the summation of all outside and interior co...
4. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. (CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE)
Background of the study
Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...
5. THE IMPACT OF E-NAIRA ON FINANCIAL INCLUSION
Background of the study
The availability and equality of opportunities to receive financial services are characterized as financial inclusion. It's a method for individuals and organizations to obtain relevant, inexpensive, and timely financial good...
6. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION: CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE
Background of the study
Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...
7. CONSTRAINTS TO THE DISTRIBUTION OF AGRICULTURAL PRODUCTS BY LOCAL PRODUCERS IN TARABA STATE
EXCERPT FROM THE STUDY
Problems in agricultural marketing include large number of middlemen who intervene between producers and consumers and cause the producers’ share of profit to reduce (John, Oral, Parr & Richard, 2010).Anothe...
8. COSTS AND RETURNS OF SMALL SCALE HONEY BEE PRODUCTION
ABSTRACT
The study analysed costs and returns of small scale honey bee production in Ohaozara Local Government Area of Ebonyi State, Nigeria. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the...
9. EDUCATION AS A TOOL FOR CURBING FEMALE TRAFFICKING: A CASE STUDY OF EGOR LOCAL GOVERNMENT AREA OF EDO STATE
Background Of the Study
What a world we live in a male framed world where global economics sets in a concrete a system of winners and losers with poverty disadvantages, and minimal choice for many as the consequences.
The climate...
10. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY
ABSTRACT
This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques...
11. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
12. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
13. SMALL-SCALE HONEYBEE PRODUCTION IN OHAOZARA, EBONYI STATE: COSTS AND RETURNS
ABSTRACT
The study analysed Small-scale honeybee production in OHAOZARA, EBONYI State, Nigeria: costs and returns. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the study were collect...
14. ECONOMICS OF FARM-GATE RICE MARKETING IN ENUGU STATE, NIGERIA
ABSTRACT
Rice has become a staple food, just like yam, garri and beans. As a result, the marketing of rice has become very important due to increasing demand of the product. The study examined the economics of farm-gate rice marketing in Enugu State, Nig...
15. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
16. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION
ABSTRACT
This project work is titled “THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION” A case study of Nigerian Brewery, Enugu.
An important element in the marketing made of any firm is the system of marketing channels through which product...
17. THE ROLES OF MIDDLEMEN IN THE MARKETING OF PADDY RICE
ABSTRACT
The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice...
18. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G.A OF ENUGU STATE
ABSTRACT
The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formul...
19. ECONOMIC EVALUATION OF ORNAMENTAL FISH TRADE IN NIGERIA
ABSTRACT
Nigeria has over three thousand Ornamental Fish species and the potential of being one of the leading exporters. In spite of the flourishing trade of Ornamental Fish worldwide however, her extant share of the trade is below 5% of Africa‟s total contribution. In addition, there...
