1. ROLE OF INSPECTION IN PRODUCT QUALITY MANAGEMENT DRIVE
Background Of The Study
Doug Wallace, a Materials Management subject expert with Life Cycle Engineering [L.C.E] Consultancy Company Charleston, South Carolina; in a paper presentation titled “Maintenance and Reliability Inventory Management”...
2. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
3. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive b...
4. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...
5. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE-UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES
ABSTRACT
In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting a...
6. INFLUENCE OF AKBC RADIO INDOMIE NOODLES COMMERCIAL ON THE BUYING HABITS OF CONSUMERS
ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statisti...
7. INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
Abstract
Influence of commercial advertising on the product promotion of Indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. Thi...
8. ROLE OF INSPECTION IN PRODUCT QUALITY MANAGEMENT DRIVE IN NORTHERN NOODLES LTD, KADUNA
ABSTRACT
Although inspection has always been integral to every organization in Nigeria, it has either been ignored or received with little attention in the past years. The study was designed to explore the role of inspection in product quality management drive in North...
9. EXPOSURE TO INTERNET WELLNESS INFORMATION ON INSTANT NOODLES CONSUMPTION AND DIETARY CHANGE AMONG UNDERGRADUATES IN SOUTHEAST NIGERIA
Background of the Study
The advent of the internet has brought about a change in the way tasks are carried out and how information about different subjects are obtained. In Nigeria, there has been a 3 steady increase in the number of people that have access to the Internet. Statistics f...
10. INFLUENCE OF N.T.A ENUGU COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES (A STUDY OF CHILDREN IN EMENE COMMUNITY)
Abstract
Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchore...
