1. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
2. CONFLICT OF INTEREST AND THE AUDITOR INDEPENDENCE
Background to the Study
Conflict of interest and auditor’s independence are two concepts that must be considered properly in this project work. If there is any way auditors’ conflict of interest affects his independence.
To start w...
3. EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOUR
ABSTRACT
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on t...
4. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (K...
5. THE EFFECT OF INDUSTRIAL HEALTH AND SAFETY MANAGEMENT ON PRODUCTIVITY
Background to the Study
Industrialization has been the primary driver of economic expansion in the majority of developing nations, including Nigeria; consequently, many governments that have come and gone have made it a priority to investigate and implement strategies...
6. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
7. LEADERSHIP STYLES AND WORKERS PERFORMANCE IN AN ORGANISATION (A CASE STUDY OF UNILEVER PLC, LAGOS)
Background Of The Study
In modern-day Nigeria, it is almost impossible to have a discussion that does not start with the term "leadership." Leadership at all levels of organization, including the government, organizations, mosques and churches...
8. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...
9. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE (A CASE STUDY OF UNILEVER NIGERIA PLC BENIN BRANCH)
ABSTRACT
This study was carried out on the effect of advertising on the sales of toothpaste using Unilever Nigeria Plc Benin branch as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple...
10. EFFECT OF OVERHEAD COST ON THE SELLING PRICE OF A PRODUCT
STATEMENT OF THE PROBLEM
In this present time of poor economy situation of the country, there has been a persistence race of poor variance on the cost of a product, which mostly was due to the lack of control. The primary motive of a firm is to set a stand...
11. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary...
12. THE ROLE OF BUDGETARY CONTROL AS A TOOL FOR COST CONTROL IN MANUFACTURING COMPANIES IN NIGERIA
ABSTRACT
The study examined the role of budgetary control as a tool for cost control in manufacturing companies in Nigeria. The study sought to examine the impact of budgetary control on cost control. The sample of the study comprised of ten manufacturi...
13. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
ABSTRACT
This study was carried out to examine the impact of test marketing and innovation on new product using Unilever Nigeria Plc, Oregun, Lagos State as a case study. Specifically, the study was aimed at ascertaining w...
14. THE IMPACT OF POSITIONING STRATEGIES ON CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER PLC)
Abstract
The objective of this study is focused on the impact of positioning strategies on consumer products in Nigeria with reference to Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of it...
15. ASSESSMENT OF THE ROLE OF EFFICIENT MATERIALS HANDLING IN A MANUFACTURING FIRM
Abstract
The effective movement of materials is being seen as business in its own right materials heading is a feature of almost all the companies, although it has for many years been an unexplored area in recent time; this area has been many changes and which continues...
16. AN APPRAISAL OF INVENTORY MANAGEMENT AND CONTROL IN MANUFACTURING FIRMS. A STUDY OF NIGERIA BREWERIES AND UNILEVER PLC.
ABSTRACT
The research work titled “Appraisal of Inventory Management and Control in Manufacturing Firms”. The general objective of this study is to appraise inventory management and control in manufacturing firms of some selected manufacturing firms...
17. THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER BUYING HABIT (A STUDY OF PZ PLC IN ILARO)
Abstract
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer buying habit using PZ plc in Ilaro as a case study. The study specifically was aimed at ascertaining the actual television advert...
18. STATISTICAL STUDY OF THE EFFECTS ON THE PERCENTAGE OF ACTIVE COMPONENTS IN MULTI ACTIVE DETERGENTS
Abstract
In this study, our focus was to carryout a critical statistical study of the effects on the percentage of active components in multi active detergents (a case study of omo products, unilever plc.). The study adopted the survey research design and rand...
19. THE ROLE OF EFFICIENT MATERIALS HANDLING IN A MANUFACTURING FIRM
Abstract
The effective movement of materials is being seen as business in its own right materials heading is a feature of almost all the companies, although it has for many years been an unexplored area in recent time; this area has been many changes and which continues...
20. THE IMPACT OF GOAL SETTING ON EMPLOYEE PERFORMANCE
Abstract
Goal setting is a powerful way of motivating people, and of motivating yourself. The researcher has been able to investigate and identify problems associated with goal setting as related to employee performance of Unilever Nigeria PIc among whi...
21. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior le...
22. WORKING CAPITAL MANAGEMENT AND CORPORATE PERFORMANCE IN QUOTED MANUFACTURING FIRMS IN NIGERIA
ABSTRACT
The study examined the working capital management and corporate performance in quoted manufacturing firms in Nigeria. More specifically,the study sought to assess working capital management and corporate performance among manufacturer firms. The study consist o...
23. THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimul...
24. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc o...
25. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
Abstract
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to...
26. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of...
27. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed...
28. THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Limited. The total population for the study is 200 staff of Unilever Limited, Lagos. The researcher used questionnaires as the instrument for the data co...
29. LEGAL AND MANAGEMENT STRATEGIES: THE SYNERGY FOR SURVIVAL AND GROWTH OF COMPANIES IN NIGERIA
ABSTRACT
Economic circumstances like the recession and cut-throat competition in recent years have now forced companies to pay closer attention to their corporate policies and strategies for dealing with economic opportunities and for remaining one step ahead of competition. This is tru...
30. THE IMPACT OF CREDIT MANAGEMENT ON THE PROFITABILITY OF A MANUFACTURING FIRM
ABSTRACT
The aim of this research work is to appraise “The impact of credit management on the profitability of a manufacturing firm focused on Unilever Nigeria Plc Aba”. This is because; trade credit is a short term source of finance and sometimes take the form of bills paya...
31. THE IMPACT OF CREDIT MANAGEMENT ON THE PROFITABILITY OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER PLC ABA, NIGERIA)
ABSTRACT
The aim of this research work is to appraise “The impact of credit management on the profitability of a manufacturing firm focused on Unilever Nigeria Plc Aba”. This is because; trade credit is a short term source of finance and sometimes take the form of bills paya...
